Search, Discover & Book an Artist on BigMyGig
Are you an artist or an event organizer? Are you looking for artists for your upcoming event? We face situations when we need artists and event organizers for private or professional events but lack resources to reach out to them. Similarly, artists face the issue of finding work for themselves. Here is a website that solves both the issues.
Mumbai based startup, BigMyGig is an online portal which allows artist search, discover and book them for your event. This is not just another event management site. It sources talented artists, and event managers for events on a single platform. Usually, artists lack the reach and presentation. Consumers lack avenues to reach artists of their choice. They rely on information from peers or neighbors for events wherein newer talent does not get enough exposure as a result.
Ramalingam Subramanian, Founder & CEO of BigMyGig says “We are trying to bridge this need gap through a convenient online solution.”
Ramalingam S and Pratik Rathod met on the campus of Jamnalal Bajaj Institute of Management Studies, Mumbai. Ramalingam S, before joining JBIMS had an event management startup called Splash and Pratik was a good, talented artist looking out for good shows. “It was like destiny”, says Ramalingam.
The two friends worked together on an offline business model, funded by an Angel who found the idea promising. They bootstrapped it till they were confident about it using ‘the Bamboo strategy’ and build a strong network and support system.
Working of BigMyGig
The platform is for entertainment marketing with artists from all genre. It allows event organizers to do a relevant search from among 1250 digital portfolios. They can filter, shortlist and book the artists of their choice. Consumers can make use of the Packages feature to book a complete entertainment package (version (3) of the tool).
The artists can send a request to join BigMyGig. They undergo a 3-stage filtering and screening process called the Invitation Model. Artists must meet the quality requirements to receive BigMyGig invitation. It works as a facilitator and provides them with the freedom to set their price. They can choose to be involved in direct negotiations with clients.
BigMyGig builds trust and transparency among those in the industry. It has features like pre-payment, direct negotiation, and real-time portfolios. This allows the artists to focus on improving their talent while it works on the business aspect.
Traction so far
BigMyGig has a strong network across Mumbai with:
- 1250 artists across 50 skill sets
- 100+ genre of entertainment
- 650 event managers
With the launch of version 3 of the tool, business will touch Rs.50 lakhs as the top line for the year ending 2016-17.
Even today, many artists face the challenge to present aesthetically good portfolios to please the audience. Some of
the other challenges are the security of payments, surety of transactions and convenience of booking artists. Consumers must book relevant artists in a step by step manner without compromising with the ventual output.
The portal plans to extend its wings to many more cities in India along with international tie-ups. BigMyGig plans to send the artists via distributors in other countries like the USA, Canada, and Australia. Moreover, the portal wishes to engage and represent artists from across the globe. There is a special program to identify talent from smaller towns and villages. This will help them increase their reach and find global acceptance.
BigMyGig has been a bootstrap venture and now seeks a partnership to grow and be available to larger audiences. With the event industry, as huge as 20,000 Crores including weddings, the future seems brighter.