Coupons.in – This startup brings more savings
Today, people prefer online shopping not just because it is convenient, but for the fact that there are deals, discounts and offers available to save money. It is now a trend to shop without leaving the comforts of your home and get products at discounted rates. The availability of the discount coupons has converted convenience into fun via websites and one such startup is Coupons.in.
Customers love to see a special discount, on online shopping bills while online retailers get more customers and, this is where Coupons.in fits in.
Growing Trend Leads to The Startup Idea
Most eCommerce websites offer discounts, and this trend has been growing in the urban areas of a country as vast as India, but also in the quieter towns. It is expected that the online coupon customers will grow at 62.9 percent per month, currently, they stand at 13.5 percent.
These statistics led to the idea of the startup, Coupons.in, in July 2013, with 200 major eCommerce sites as partners for online promotional coupons.
Coupons.in have 2 million customers visiting the page regularly for massive deals and coupons. Till date, customers have cashed 10, 56,895 deals and availed 10,000 coupons.
Positioning of Coupons.in
Coupons.in is accessible cross platform and on all mobile devices. Additionally, its reach on social media sites connects the retailers with potential buyers.
The startup serves in various categories – fashion, travel, furniture, groceries, books, software, gifts, food, as well as online taxis. Its aim is to provide the best deals in the form of digital coupons for everyone.
The startup’s mission is to help everyone who loves shopping online, save some extra money. It aims to plug the gap between consumers and the products. This is possible by helping the customer decide on products and the buying platform. However, the customers are not obliged to buy anything.
USP of Coupons.in
Its user interface (UI) and analytics engine work real time to structure the best deals first. This makes for the online shopping experience by helping customers find the best deals and coupons. Moreover, customers can easily navigate the structured category list of online stores for the deals.
Coupons.in tender coupon codes and promotional deals for websites like Amazon.in, FabFurnish, Flipkart.com, Jabong.com, KFC, Oyo, Pepperfry, Shoppers Stop and much more. They are affiliated with big players in the online retail industry.
This Hyderabad-based startup was founded in 2013 by Sai Pola, who has sound online trading experience. His vast experience with several organizations helped bring Coupons.in to the forefront of coupons websites. Sai Charan Reddy is the product head who brought his experience in affiliate and digital marketing to the table.
Strategy & Future Ahead
The online coupons and deals business model are in an infant stage in India. Moreover, the market size is estimated at less than 2 percent of eCommerce market. Coupons.in need to try several different tricks to work their way into the minds of the average online shopper.
Coupons.in intend to expand its user base from the customer’s perspective and compartmentalize growth. The startup plans to capitalize on the digital coupon market making it a norm rather than a trend.